Design Strategist
Self-employed
April 2020 - Present
Service Design: Improved operations and sped up the development of services by creating easy-to-understand customer journeys, service blueprints and north-star visions. Designed pilot runs to make backend operations efficient and ensure user experience matches service delivery.
Expat Valley, HeartWork, Ford, One Vibe Africa, Cygnific
Learning Experience: Developed learning activities based on curricular requirements. Facilitated workshops for various institutions on topics related to enhancing interdisciplinary collaboration, social design, creative problem solving and entrepreneurial skills.Delft University of Technology, Haagse Hogeschool, New Design University, Forward Incubator, Sahyadri School
Program Development: Led the creation and application of programs to transform company culture. Co-curated with Elders who bring in tools from indigenous knowledge systems. This improved leadership skills, decision-making, and understanding of cultural identities among worldwide teams, which strengthened team unity.
Tribal Wisdom Foundation, Wisdom at WorkCorporate Project Manager
Thinkwise Software
August 2022 - October 2023
As the strategic link between the CXOs, middle management and employees, synthesised feedback from employees and stakeholders to inform strategy and next steps.
Spearheaded a comprehensive workplace culture transformation addressing employee experience by co-creating a new company culture, including defining narratives, values, and rituals.
Safeguarded the execution of company-wide strategic projects, especially in multi-department teams during ongoing restructuring efforts. This built trust across departments, facilitating open communication and reflection.
Developed learning and development trajectories and a new onboarding program aligned with the transformed culture.Research & Design
Werkplaats Immaterieel Erfgoed, Belgium
March 2021 - September 2021
Developed research methodology and conducted participatory workshops with over 25+ youth participants.
Attained a clear understanding of the relevance of intangible culture in youth’s fast-paced lives, which on analysis helped outline the gaps and opportunities in the current systems.
Supported cultural institutes and their stakeholders with actionable insights on engaging young adults, gained through qualitative data analysis and synthesis.
Conceptualised to validate multiple ideas through low-fidelity prototypes, games and roleplay activities. Built a high-fidelity mock-up app on Figma alongside simulating the service experience for user testing.
Designed evidence and context-based blended service proposal and implementation strategies to enable step-by-step execution.Creative Marketing & Outreach
Art Village Karjat
March 2018 - June 2019
Accelerated Earth Stay Programme bookings that led to a 25% growth of sales within a year through networking, word of mouth and social media.
Co-created campaigns and content for kid camps, master workshops and small festivals based on feedback collected from interacting with the visitors/ participants.
Helped generate collaboration leads for educational institutes and corporates resulting in a rise in targeted inquiries by 40% more than the previous year.M. Sc. Strategic Product Design
Delft University of Technology
Bachelor of Architecture
Mumbai University
Strategy
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Business Model Development
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Foresighting & Roadmapping
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Service Blueprinting
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Stakeholder Engagement
Service & Systems Design
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New Service Development
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Customer Journeys
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Systems Intervention
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Visual Storytelling
Research
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User Experience
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Qualitative
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Context mapping
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Participatory
Operations
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User Advocacy
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Change Management
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Team Coordination & Leadership
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Process Improvement
Tools
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Miro, Mural
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Illustrator, InDesign, Photoshop
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Figma
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Notion
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Weekly mentoring participants of the Digital Entrepreneurship Program (DEP) to realise their entrepreneurial ambitions while they develop their business idea and sharpen digital skills.
Created reflection modules on learning materials such as Value Proposition Canvas, Lean Canvas, Invalidating Assumption, etc. to deepen the knowledge and increase usage of these methodologies in practice.
Team Facilitator
Forward Incubator
July 2023 - November 2023
Supported and advised the ideation and execution efforts for Ki Futures – a year-long course on sustainability for cultural organisations and professionals.
Consultant
Ki Culture
November 2021 - February 2022
Responsible for enhancing the learning experience of the master students of Strategic Product Design, TU Delft by being a bridge between the students and educators.
Education Commissioner
Studio 360
May 2020 - March 2021
Assisted Leyla Acaroglu during the online Disruptive Design Method (DDM) Masterclass. DDM focuses on systems, sustainability and design, training & activating professionals to create positive social change.
Co-host
Disrupt Design
January 2020 - February 2020
Organised several Youth Empowerment Seminars - short weeklong workshops to empower the youth to deal with emotions through breath, meditation and soft skills development.
Co-facilitated a weekly programme for children between 7 to 11 years to introduce them to Indian heritage through stories, yogic movement, tips and life hacks, chanting and meditation.
Part of the organising team for the World Culture Festival, Delhi 2016, celebrating the 35th year of the Art of Living Foundation – an event attended by 3.5 million people from around the world.
Volunteer
Art of Living
January 2012 - January 2017